Studio
A small practice for brands with something worth building.
INDEPENDENT CREATIVE PRACTICE
EST. 2026
NEW YORK · WORLDWIDE
Plinth is an independent creative practice shaping identities, digital experiences, packaging, and visual systems for brands with something worth building.
Point of view
We design for the part that lasts.
Trends fade. Tactics evolve. But a clear idea, well-crafted, can adapt and endure. We look for the essence beneath the surface, then build systems that bring it to life across every touchpoint.
We care about materiality, proportion, detail, and tone. The things that shape how something feels long before it is understood. Every decision has a purpose, but not every decision needs to announce itself.
Our goal is simple: create work that earns its place and continues to make sense over time.
Idea
System
Expression
Practice.
01
Visual identities, identity systems, art direction and guidelines.
02
Websites, digital experiences, interaction and visual systems.
03
Packaging systems, material direction and production.
04
Visual language, campaigns, photography and creative systems.
The people behind the practice.
A small team working across identity, digital, packaging and creative direction. We keep the group focused so every project gets close attention, clear thinking and room to develop.
01
Clara Bennett
Creative Director
02
Elias Hart
Designer
03
Sophie Laurent
Art Director
04
Julian Reed
Strategist
Based in New York. Working everywhere.
location
New York, NY
Studio
Independent creative practice
Working with
Brands, founders & teams
AVAILABILITY
Selected projects · 2026
If the work feels right, the conversation usually does too.
PLINTH®